Question 1
–
Three
elements; start on easiest bit then the hard one
· Textual analysis of your music video (Conventional of
the music video – camera, editing, mise-en-scene, lip-sync conventions;
connotation. Shot type/framing, colour scheme, fonts, layout) – 2 print
products
· Comparison/contextualise against case studies/ real
media products; Conventional – followed (same as real media) / Subverted
(different from real media)
· Apply media theory to our products
Starting: Watch my
music video and take notes - bullet points/notes then merge them together: Camera, Editing, Mise-en-scene, Main
technical features – most effective, how it create the mood/atmosphere,
meanings, and connotation etc.
Analyse
print products: Shot, lettering, layout,
colours
Stage 3 – Critical Theory: Goodwin, Post-Modernism, Narrative,
Representation
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