Question 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

Question 3 - What have you learned from your audience feedback?

Question 2 - How effective is the combination of your main product and ancillary texts?

Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

(Please click the link to access my question 1)

http://sallychin98x.wix.com/question1

Lesson (25/01/16) - Question 2 Evaulation - NOTES

Question 2 - NOTES

In Q2, you consider how the 3 products work together as a package

All 3 artefacts are promotional tools for a piece of music > common themes, icons, motifs, colour schemes, ideas, representations throughout the package.

·         Identify themes/ideas run throughout

·         Promotional methods? – how might these link to real life packages (case studies)

·         How may you extend this to the real world? E.g. social media, TV interviews or any other methods 

Lesson (19/01/16)

Note taking on theories

Theories –

Goodwin (1993): Music Video as a category of media product / characteristics / (nostalgia) 

Narrative: Narrative theories help us to look for common structures/patterns in different stories

·    Barthes – Narrative contain 2 codes, e.g. ‘Rainy Day’ connotes a mood ; easily de-code (taking meaning) – Action code ; provide questions/mystery – Enigma Code

·    Action code give information & Enigma code withhold information

Levi-Strauss –

• Narrative involve a tension between two opposing ideas/ characters - good and bad character, e.g - the bad character will get punish in the end.
• For example - Civilisation versus wilderness & the wisdom of age versus the impulsivness of youth
• Masculinity and femininity - Males are tough while female are soft 

Lesson (18/01/16) - Question 1 Evaluation - NOTES

Question 1 –

Three elements; start on easiest bit then the hard one

·    Textual analysis of your music video (Conventional of the music video – camera, editing, mise-en-scene, lip-sync conventions; connotation. Shot type/framing, colour scheme, fonts, layout) – 2 print products

·    Comparison/contextualise against case studies/ real media products; Conventional – followed (same as real media) / Subverted (different from real media)

·     Apply media theory to our products

Starting: Watch my music video and take notes - bullet points/notes then merge them together: Camera, Editing, Mise-en-scene, Main technical features – most effective, how it create the mood/atmosphere, meanings, and connotation etc.

Analyse print products: Shot, lettering, layout, colours

Stage 3 – Critical Theory: Goodwin, Post-Modernism, Narrative, Representation