Lesson (25/01/16) - Question 2 Evaulation - NOTES

Question 2 - NOTES

In Q2, you consider how the 3 products work together as a package

All 3 artefacts are promotional tools for a piece of music > common themes, icons, motifs, colour schemes, ideas, representations throughout the package.

·         Identify themes/ideas run throughout

·         Promotional methods? – how might these link to real life packages (case studies)

·         How may you extend this to the real world? E.g. social media, TV interviews or any other methods 

Lesson (19/01/16)

Note taking on theories

Theories –

Goodwin (1993): Music Video as a category of media product / characteristics / (nostalgia) 

Narrative: Narrative theories help us to look for common structures/patterns in different stories

·    Barthes – Narrative contain 2 codes, e.g. ‘Rainy Day’ connotes a mood ; easily de-code (taking meaning) – Action code ; provide questions/mystery – Enigma Code

·    Action code give information & Enigma code withhold information

Levi-Strauss –

• Narrative involve a tension between two opposing ideas/ characters - good and bad character, e.g - the bad character will get punish in the end.
• For example - Civilisation versus wilderness & the wisdom of age versus the impulsivness of youth
• Masculinity and femininity - Males are tough while female are soft 

Lesson (18/01/16) - Question 1 Evaluation - NOTES

Question 1 –

Three elements; start on easiest bit then the hard one

·    Textual analysis of your music video (Conventional of the music video – camera, editing, mise-en-scene, lip-sync conventions; connotation. Shot type/framing, colour scheme, fonts, layout) – 2 print products

·    Comparison/contextualise against case studies/ real media products; Conventional – followed (same as real media) / Subverted (different from real media)

·     Apply media theory to our products

Starting: Watch my music video and take notes - bullet points/notes then merge them together: Camera, Editing, Mise-en-scene, Main technical features – most effective, how it create the mood/atmosphere, meanings, and connotation etc.

Analyse print products: Shot, lettering, layout, colours

Stage 3 – Critical Theory: Goodwin, Post-Modernism, Narrative, Representation 

Completed Print Products - CD and Advertisement

ALBUM FRONT COVER 

ALBUM BACK COVER

ALBUM SPINE 

CD DISC

INSIDE LEFT 

INSIDE RIGHT

ADVERTISEMENT 

Working Progress - CD Disc (14/1/16)

Today I've finally begin editing my CD Disc, and the image below is the photo that will be used for my CD disc cover. 

At this stage I was indecisive whether I should use black for the font colour, because when I try experimenting with light colour it was unable to be seen properly. 

In the end, I decided to use pastel pink in order to reflect the colour scheme which were pink, grey and black. 

Working Progress - A4 Magazine Advert 1 (13/01/16)

In today's lesson I've begin to do my A4 Magazine Advert, and the photo below is the main cover for my magazine advert. 

I added filter to make the image in general look black and white to give off the vibe from our album, however, I made the hair into colour in order to show the contrast of b&w.

Working Progress - Back Cover (12/01/16)

I've begin to start my album back cover, and I used this photo below for my back cover. I like this photo because of the light and shadows, which give off a light and dark imagery in which it reflect the concept very well; to show the innocence but yet dark side. 

For the fonts the colour scheme I intend to use is pink, grey and black and I used pink for the tracklist in order to reflect the colour for the album front cover. 

I also added logo of our production, records, barcode and QR Code, therefore the CD looks proficient as these logo is part of the conventional for a album back cover. 

This is our logo for our production. 

Working Progress - Print Products, Front Cover 2 (12/01/16)

Today I just begin to finish my album front cover and I added the logo for explicit content, as some of Melaine Martinez track in her album have explicit language which may not be suitable for younger audiences, therefore, this logo enable the younger audience and advise the parents/guardian to know that there is explicit language containing in the lyrics.  

Working Progress - Print Products, Front Cover 1 (11/01/16)

Today I just started editing my print products for the front cover, there was a bit delay for print products editing due to the RAW files from the camera that were not able to be converted as JPEG, as previously someone changed the settings and we didn't noticed. 

This is the photo I used for my front cover 

As you can see I added filter for the photo to make it more vintage vibe, which were inspired by Lana Del Rey digipack. 

I used pink because my colour scheme intention was to use pink, grey and black; to represent the innocence but yet dark side.